About the Company
Hammer Time is a fictional, locally owned small business that specialises in roof repairs and attic insulation. The company also provides general insulation services during the winter when roofing and attic insulation projects taper off. The company’s services are priced to match industry standards per municipal regulations.
Logo Design
A strong geometric approach is implemented, devoid of the stereotypical hammer and obvious roof motif. The modern sans serif typeface selected complements the strong lines of the logo. Customisation of the wordmark allows for a stronger brand identity. The logo is appropriately designed to be visible when minimised. Brand marks are pulled out from the logo to solidify the brand's identity further.
